Business Tourism:
The definition that best applies to Business Tourism is the one that contemplates a set of tourist currents, whose reason for traveling is linked to carrying out work and professional activities. In that sense, it is a more limited and focused subgroup than regular tourism, because the person or group of people has to move to another city or country for some business interest.
Some definitions of tourism tend to exclude business travel. However, the World Tourism Organization (UNWTO) defines tourists as people “traveling to and staying in places other than their usual environment, for no more than one consecutive year, for leisure, business or other reasons”.
Due to the number of people involved, Business Tourism can be: individual or group. Instead, the type of activity carried out by business tourists can be divided into primary and secondary activities. Let's detail it!
The primary activities are related to business (work), and include tasks such as: consultations, inspections and assisted meetings. In contrast, secondary activities are related to tourism (leisure), and include activities such as: dining out, recreation, shopping, visiting places, meeting others for leisure activities, etc.
In other countries, Meetings Tourism is known as "MICE Tourism" (for its acronym in English Meetings, Incentives, Conferences and Exhibitions. In particular, the UNWTO classifies Meetings Tourism according to 5 categories:
5 major categories of Business Tourism
-Group .-
They can be group or business. They are normally sponsored by a company, and where the attendees are part of it or an extension of it (customers, suppliers, partners, etc.)
Congresses.-
It is the meeting of large groups of people, where points of view are discussed or exchanged about a common topic, which can be professional, cultural, academic or sports.
Exhibitions.-
Commercial or cultural events that bring together members of a business, professional or social sector, organized with the purpose of publicizing products or services, and carrying out public relations or marketing tasks.
Incentive trips.-
Companies carry out this type of trip to recognize people who have done their job well, reaching established objectives, whether sales or productivity.
Other meetings.-
All those that meet the aforementioned criteria: at least 10 people, with a duration of more than 4 hours, and in a contracted venue.
After the Second World War, tourism became a phenomenon, since aviation became commercial and air law was created, which gave way to the diversification of tourism. In this article, we will talk about the tourism category that companies have used for several decades to achieve business objectives: meeting tourism.
Meeting tourism refers to trips that are related to professional and work activities, which are carried out by groups of 10 people or more, with a duration of at least four hours, located in a different location from your company's facilities.
At present, the meeting tourism industry has reached a stage of maturity as it is one of the main engines of development in this sector, since it generates synergy for those involved: on the one hand, destinations are revitalized, jobs are generated and investment and income is increased, since people travel in any season of the year, be it high or low; on the other hand, for groups of people who travel, creativity and innovation are enhanced and the exchange and dissemination of knowledge is promoted. That is why companies organize business events in destinations outside the daily work environment.
In Mexico, it used to be called business tourism, however, it was transformed into meeting
Benefits of Business Tourism for company
Conventions and corporate or business meetings
They are usually financed by a company and those who attend are part of it, for example: work teams, partners, suppliers or clients. Whether you set a destination to bring together staff from the different locations of your company, carry out training, resolve a specific situation, meet a client, generate a contract with a new partner, establish strategic or budget plans for your company. The benefits of investing in this category are immediate, however, it is important to take care of all the details of your organization, since the successful or unsuccessful performance of an event directly impacts the image of the company.
association congresses
They are union meetings or large groups of people who meet to exchange or discuss perspectives on a common topic, which can be academic, professional, cultural, sports, among others. They are usually carried out repetitively. Thanks to technology, science and knowledge are advancing exponentially, for this reason, attending congresses to update the staff that works in the different areas of your company is vital, staying at the forefront will help improve your processes and differentiate yourself of the competition.
"It is important to take care of all the details of the organization of an event, since the successful or unsuccessful performance of this directly impacts the image of your organization."
Trade fairs and exhibitions.
These are cultural or commercial events that bring together members of a social, business or professional sector, whose purpose is to publicize products and services with the aim of strengthening public relations and marketing. In this case, it is necessary to monitor which events exist and which are related to the field of your company, for example, for the film industry in Mexico there are relevant events such as the Guadalajara International Film Festival (FICG) and the International Film Festival in Guadalajara. Morelia Cinema (FICM). It is also important to check the billboard of important venues in the country such as Expo Guadalajara, having a presence at these events will help generate visibility, win partners and weave work networks.
Incentive trips
They function as an award that recognizes people who have done their work with merit, rewarding those who achieved productivity or sales goals with a trip. However, incentive trips are more than a detail for workers, since they have great benefits for the proper functioning of the company, for example, they help increase the productivity of work teams, improve the work environment, improve the internal communication, enhances the motivation of workers and promotes teamwork, these improvements are directly reflected in its internal and external corporate image.
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